If you bought a car, you could purchase a given model with selected features from any dealer. The car is going to be the same whether you buy it from dealer Smith or dealer Jones. Homes are quite different. Each is unique, the marketplace is always in flux, interest rates constantly change and new buyers search for homes each day. With such fluidity, it requires a trusted REALTOR to craft the ideal marketing that is specific to each unique home and the ever changing market conditions.
Brokers understand the available tools, how best to use them and where to find potential buyers. For instance, according to the National Association of Realtors (NAR), most people begin their home-buying process on the Internet. NAR numbers also show that most households move within 10 miles of their current location while 20 percent move at least 50 miles.
So, when the time is right, trust your largest investment to a REALTOR you can trust, who is market savvy, has a good grasp on the community and touches a large buyer pool.
